Jane R. Snyder - Writer

Portfolio: Branding

TTF

When TTF Lighting asked me to update their branding, the biggest problem they had was an inability to collect on accounts receivables in a timely manner. Since cash flow is a key element for any successful business, this became an important factor in my approach to their identity program.

Providing the entertainment industry with equipment and consulting services, each member of TTF’s carefully chosen staff brought specific talents and experience to the company. Their business cards, plus TTF’s primary “lingo logo,” reflect each employee’s role and the common vocabulary used on set.

The use of the new identity program—and “communicating” invoices—increased TTF Lighting’s collection rate by more than 85%.

Michael Conner Rogers

Christopher Scott Huffman

“One of my greatest pleasures while editing CMA Close Up magazine was the opportunity to work with Jane. From the very beginning of each assignment, whether sending me her very well-conceived and well-targeted article proposals, or accepting one from me, she was an ideal freelancer.”

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“Jane is not only an excellent writer who goes above and beyond to research you, your company, your industry, and your competitors to make sure she speaks with the best voice, but she is a wonderful marketing mind.”

Read more client testimonials

“Her marketing ideas and copy made all he difference in giving us the kind of visibility and attention any business owner could ask for. You can trust her do whatever is needed to get the job done memorably!”

Read more client testimonials

“Her marketing ideas and copy made all he difference in giving us the kind of visibility and attention any business owner could ask for. You can trust her do whatever is needed to get the job done memorably!”

Read more client testimonials

“Jane is not only an excellent writer who goes above and beyond to research you, your company, your industry, and your competitors to make sure she speaks with the best voice, but she is a wonderful marketing mind.”

Read more client testimonials

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