Jane R. Snyder - Writer

Portfolio: Branding

TTF

When TTF Lighting asked me to update their branding, the biggest problem they had was an inability to collect on accounts receivables in a timely manner. Since cash flow is a key element for any successful business, this became an important factor in my approach to their identity program.

Providing the entertainment industry with equipment and consulting services, each member of TTF’s carefully chosen staff brought specific talents and experience to the company. Their business cards, plus TTF’s primary “lingo logo,” reflect each employee’s role and the common vocabulary used on set.

The use of the new identity program—and “communicating” invoices—increased TTF Lighting’s collection rate by more than 85%.

Michael Conner Rogers

Christopher Scott Huffman

“Jane is a thoughtful and poignant writer. She communicates the essence of the people she interviews in thoughtful and poignant words. No matter what the subject, she writes compelling stories. Punctual and professional, Jane is a pleasure to work with.”

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“Thanks Jane for coming through for me! We raised as a group over 350K in donations and you were a part of that. You are Awesome!”

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“If you need marketing help, call her. You can thank me later.”

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“Jane is not only an excellent writer who goes above and beyond to research you, your company, your industry, and your competitors to make sure she speaks with the best voice, but she is a wonderful marketing mind.”

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“If you need marketing help, call her. You can thank me later.”

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