Jane R. Snyder - Writer

Portfolio: Branding

TTF

When TTF Lighting asked me to update their branding, the biggest problem they had was an inability to collect on accounts receivables in a timely manner. Since cash flow is a key element for any successful business, this became an important factor in my approach to their identity program.

Providing the entertainment industry with equipment and consulting services, each member of TTF’s carefully chosen staff brought specific talents and experience to the company. Their business cards, plus TTF’s primary “lingo logo,” reflect each employee’s role and the common vocabulary used on set.

The use of the new identity program—and “communicating” invoices—increased TTF Lighting’s collection rate by more than 85%.

Michael Conner Rogers

Christopher Scott Huffman

“I have worked with Jane on many projects through the years. She is extremely clever, she meets every deadline, and works within the established budget. If you are looking for a “can do” creative professional, I suggest you give her a call as soon as possible.”

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“She is part businesswoman, part copywriter, part marketing guru, part mentor, part coach, and part consultant all rolled into one. I would HIGHLY RECOMMEND working with Jane in any capacity you can.”

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“Her marketing ideas and copy made all he difference in giving us the kind of visibility and attention any business owner could ask for. You can trust her do whatever is needed to get the job done memorably!”

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“If you need marketing help, call her. You can thank me later.”

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“She is part businesswoman, part copywriter, part marketing guru, part mentor, part coach, and part consultant all rolled into one. I would HIGHLY RECOMMEND working with Jane in any capacity you can.”

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