Jane R. Snyder - Writer

Portfolio: Branding

TTF

When TTF Lighting asked me to update their branding, the biggest problem they had was an inability to collect on accounts receivables in a timely manner. Since cash flow is a key element for any successful business, this became an important factor in my approach to their identity program.

Providing the entertainment industry with equipment and consulting services, each member of TTF’s carefully chosen staff brought specific talents and experience to the company. Their business cards, plus TTF’s primary “lingo logo,” reflect each employee’s role and the common vocabulary used on set.

The use of the new identity program—and “communicating” invoices—increased TTF Lighting’s collection rate by more than 85%.

Michael Conner Rogers

Christopher Scott Huffman

“One of my greatest pleasures while editing CMA Close Up magazine was the opportunity to work with Jane. From the very beginning of each assignment, whether sending me her very well-conceived and well-targeted article proposals, or accepting one from me, she was an ideal freelancer.”

Read more client testimonials

“Jane has been and continues to be an invaluable resource for my new business. She is a seemingly limitless resource of creative ideas, solid advice, industry connections, and positive energy.”

Read more client testimonials

“Jane has been and continues to be an invaluable resource for my new business. She is a seemingly limitless resource of creative ideas, solid advice, industry connections, and positive energy.”

Read more client testimonials

“One of my greatest pleasures while editing CMA Close Up magazine was the opportunity to work with Jane. From the very beginning of each assignment, whether sending me her very well-conceived and well-targeted article proposals, or accepting one from me, she was an ideal freelancer.”

Read more client testimonials

“Jane has been and continues to be an invaluable resource for my new business. She is a seemingly limitless resource of creative ideas, solid advice, industry connections, and positive energy.”

Read more client testimonials

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