Jane R. Snyder - Writer

Portfolio: Branding

TTF

When TTF Lighting asked me to update their branding, the biggest problem they had was an inability to collect on accounts receivables in a timely manner. Since cash flow is a key element for any successful business, this became an important factor in my approach to their identity program.

Providing the entertainment industry with equipment and consulting services, each member of TTF’s carefully chosen staff brought specific talents and experience to the company. Their business cards, plus TTF’s primary “lingo logo,” reflect each employee’s role and the common vocabulary used on set.

The use of the new identity program—and “communicating” invoices—increased TTF Lighting’s collection rate by more than 85%.

Michael Conner Rogers

Christopher Scott Huffman

“Jane is always FOCUSED, creative, reliable, and savvy.”

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“Jane has been and continues to be an invaluable resource for my new business. She is a seemingly limitless resource of creative ideas, solid advice, industry connections, and positive energy.”

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“Jane is a thoughtful and poignant writer. She communicates the essence of the people she interviews in thoughtful and poignant words. No matter what the subject, she writes compelling stories. Punctual and professional, Jane is a pleasure to work with.”

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“Her marketing ideas and copy made all he difference in giving us the kind of visibility and attention any business owner could ask for. You can trust her do whatever is needed to get the job done memorably!”

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“We wouldn’t have been half as successful without Jane’s expert help and creativity.”

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