Jane R. Snyder - Writer

Portfolio: Branding

TTF

When TTF Lighting asked me to update their branding, the biggest problem they had was an inability to collect on accounts receivables in a timely manner. Since cash flow is a key element for any successful business, this became an important factor in my approach to their identity program.

Providing the entertainment industry with equipment and consulting services, each member of TTF’s carefully chosen staff brought specific talents and experience to the company. Their business cards, plus TTF’s primary “lingo logo,” reflect each employee’s role and the common vocabulary used on set.

The use of the new identity program—and “communicating” invoices—increased TTF Lighting’s collection rate by more than 85%.

Michael Conner Rogers

Christopher Scott Huffman

“Thanks Jane for coming through for me! We raised as a group over 350K in donations and you were a part of that. You are Awesome!”

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“Her marketing ideas and copy made all he difference in giving us the kind of visibility and attention any business owner could ask for. You can trust her do whatever is needed to get the job done memorably!”

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“Her marketing ideas and copy made all he difference in giving us the kind of visibility and attention any business owner could ask for. You can trust her do whatever is needed to get the job done memorably!”

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“Jane has been a pleasure to work with. Very motivated. Has gone the extra mile to bring us results.”

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“We wouldn’t have been half as successful without Jane’s expert help and creativity.”

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